Name Change and Branding Identity Update

Welcome to our place. A place of rich soils, and grounded community. Where hard work meets opportunity. A place of natural wonders, abundant farmland and welcoming people.

This is our place. A place of history. A place of industry. A place of plenty. A place of inclusivity.
Here we live, on limestone rock and volcanic soil. Up with the sun, never wasting our spoils. Way down south, where the good things grow.

Background

District Council of Grant was formed in 1996 following the amalgamation of the District Council of Mount Gambier and the District Council of Port MacDonnell. Since then, the branding has remained the same, even though the organisation and the community it represents have continued to evolve.

Council owns and operates the Mount Gambier Regional Airport and the Mount Gambier & District Saleyards, which are significant assets for our region, however their associated branding is not easily linked back to Council. Similarly, Port MacDonnell and the Port MacDonnell Community Complex maintain their own logo, leading to inconsistency across Council service centres.

Additionally, Council has identified that the name “Grant” is not easily recognised as a district or destination. When the brand is presented publicly, it is often followed by the question: “Where is Grant?”

A plebiscite was conducted at the 2022 local government elections asking District Council of Grant and City of Mount Gambier voters whether amalgamation should be examined as a possibility. 91% of Grant electors voted ‘No’, signaling a strong connection to our unique regional identity.

With this in mind, Council has decided to explore updating the branding identity. After a competitive process, the team from Fuller were engaged to conduct a branding review.

The Project So Far

Five Elected Member Briefings have been held to understand Councillors’ preferences. Through these discussions, it was identified that Elected Members also had an appetite for exploring a change to Council’s name and reviewing a new logo that would align with the proposed name change.

Community members from across the district were invited to two workshops throughout the research and design process. First, a brand architecture session where Fuller gained understanding of how the community understood Council's various brands and how they're connected, and then a Citizen's Jury who provided feedback on the name change and specific logo options. Council received passionate and valuable feedback through these sessions that helped refine the concept even further.

A final name and branding concept is now ready to share with the community.

Southern Limestone Coast Council

The Name

Looking ahead, Council wishes to be seen as distinct, recognisable, and proudly independent.

A Council with strong identity, celebrated natural assets, and an economy and community that will continue to thrive on agriculture, export, and tourism.

Council will claim its place on the map, as an independent regional community known for its abundant natural resources, welcoming people and culture, thriving industries, and plentiful produce.

It should also be known as a place for visitors to discover some of the true wonders of the world; for consumers to savour the freshest produce; and for regional residents to live, work and thrive.

Southern Limestone Coast - Where Good Grows.

The Logo

A place of rich soils, and grounded community.

Geology
Form inspired by limestone and the natural rugged coastline, with a nod to the organic, circular sinkhole.

Geography
An abstracted representation of the district's shape,

Community

The sum of its parts - many elements presented with unity. Each stone represents a different location within the district. The closed circle represents the strength of community across the different townships and in the area. Each of the 32 localities and gazetted townships with the Southern Limestone Coast community are represented, visually weights by their population category.

A full breakdown of Fuller's research into the DC Grant brand, the future vision and the complete branding identity, please see the Proposed Branding Identity Update document.

Alternative logos

Council is open to accepting alternative logos from local artists or designers as part of the consultation process. If you are interested in submitting a logo, please contact Council on (08) 8721 0444 and ask to speak to one of the nominated Council staff (see FAQ), who will provide an application form and Terms & Conditions.

Have Your Say

Community members are invited to review the Branding Identity Update documents and have their say on the proposed changes.

A series of community drop-in sessions have been scheduled across the district for those wanting to learn more about the project and provide feedback in person:

• Monday 4 May 2026, 4:00pm-6:00pm - Port MacDonnell Community Complex (5-7 Charles Street, Port MacDonnell)
• Wednesday 13 May 2026, 4:00pm-6:00pm - Mount Gambier Regional Airport (Airport Road, Wandilo)
• Tuesday 19 May 2026, 4:00pm-6:00pm - Casadio Park (134-136 Bay Road, Moorak)

Feedback can also be submitted by:

• Completing the Branding Identity Update Feedback Form below
• Emailing feedback to info@dcgrant.sa.gov.au
• Submitting a hard copy feedback form or letter to:
  • District Council of Grant Principal Office, 324 Commercial Street West, Mount Gambier
  • Port MacDonnell Community Complex, 5-7 Charles Street, Port MacDonnell
  • PO Box 724, Mount Gambier SA 5290

Written submissions must be submitted by 5:00pm Tuesday 2 June 2026.

Please note, any person who makes a written submission has the opportunity to appear personally or by representative before the Council to be heard on their submission. Council will advise the timing of this opportunity once the consultation period has closed.